Branding for restaurants, bars and venues,
built to be felt across every touchpoint.

Hospitality branding is the whole visual identity of a hotel, restaurant, or bar: logo, colours, typography, menus, signage, and the website, all working as one. A guest should recognise the place across the plate, the door, and the booking screen. It's brand design applied to every touchpoint a guest sees.

Because guests judge in seconds, and a logo alone doesn't carry a room. A restaurant or hotel is felt across its menu, signage, interiors, social feed, and booking page. When those look like one place, it reads as premium and trustworthy. When they don't, guests hesitate, and hesitation costs bookings.

Regularly. My hospitality work so far has been the websites: LENNOX, a bar in Palma de Mallorca and Barcelona, the restaurant of Michelin-starred chef Miguel Sánchez Romera, a bilingual site for boutique-hotel developer The Stein Group, and guesthouses in Italy. I also design brand identities, most recently for Adamant Real Estate.

Both. Sometimes a new venue needs a full identity from scratch; sometimes an established place has grown out of its old look and needs a refresh, not a rebuild. I look at what you have and tell you honestly which makes more sense before any work begins.

Yes, all of it, from one person. Menus and print, signage, social templates, and the website with direct-booking or enquiry flows. Because I design the brand and build the website, everything matches, and nothing gets lost handing off between a designer, a printer, and a web agency.

Yes. German is my mother tongue; Spanish and English are near-native. For hospitality on the Spanish coast, where guests are German, British, and Spanish, that matters: menus, signage, and the website land correctly in each language, designed by one person who works in all three.